Your shampoo could be doing so much more.
Meet the shampoo and conditioner that do more than clean.
AS SEEN IN
SEPTEMBER OFFER
SEPTEMBER OFFER
Wash Day Set Offer
Based on 1131 reviews
Get £55.99 of hair & skincare extras FREE with our Wash Day Set Offer. This month only.
SHOP ALL PRODUCTS
Choose your ritual.
WHY RICE WATER?
Naturally rich in amino acids, vitamins and minerals, rice water is a powerhouse for your hair.
It’s been used for centuries across Asia for thicker, glossier, more beautiful hair. The kind of hair you can’t stop looking at. So we bottled it up.
WHAT MAKES US DIFFERENT
What’s the difference between us and the other brands?
MOST SHAMPOOS
MIRIAM'S COLLECTION
US
THEM
Number of active & botanical ingredients
16*
Typically 1 or 2
Sulfates or bulk fillers
100% natural fragrance
Suitable for all hair types
Suitable for sensitive scalps
*Our 16 active & botanical ingredients
Rice Water
Biotin
Keratin
Caffeine
Rosemary Oil
Ginger Root Oil
Citrus Peel
Coconut Oil
Orchid
Goji Berry
Ubiquinol
Aloe
Gardenia Flower
Sophora Root
Coneflower
Pro-Vitamin B5
Why does your current shampoo not make much difference?
Because most shampoos are designed to remove dirt and oil. Healthy hair needs more than cleansing.
It needs ingredients that care for your hair & scalp every time you wash.
WHAT WOULD YOU LIKE HELP WITH?
“Second time purchasing this shampoo and it is one of my favourites. As someone who is almost 50, my hair is as fab as it was in my 20’s.”
“My curls now look amazing. Underneath they are so silky and shiny and well juicy is the terms for good curls! ☺️ I am hooked.”
“I have relatively thin hair. My hair is so much less frizzy than usual, my natural waves are thriving and my hair feels thick and voluminous.”
“From wash one the quality of my hair has changed. It doesn’t strip the hair but it somehow feels so much cleaner.”
“Amazing product this is my third bottle. Great for hair growth. My hair is much thicker and has grown much longer. Best shampoo! 😍👌”
“I just love it 🥰 ❤️ ❤️ ❤️ my hair looks great”
“My hair gets very knotty and tangled at the ends, but I’ve noticed a vast improvement. This shampoo makes my hair feel so soft.”
“Second time buying it's so amazing. I cut my hair impulsively, my hair was just past my collar bone and look at the growth!”
“I have wavy hair and I’ve tried many different products. The feel of the products is nice and my hair feels soft and shiny.”
“The difference with this one is that my hair stays hydrated, forms curls better and keeps its shine for longer.”
“This is my second purchase, it has reduced my hair loss and my hair is so much thicker.”
“Amazing product! i can actually see new hair growth it's insane. Smells nice too!”
WHAT WE BELIEVE
Haircare, made differently.
Shampoo and conditioner are the two products almost everyone uses. They shouldn't *just* clean. We've turned them into real haircare.
More than just marketing ingredients
We don’t formulate around one or two ingredients just so they can sit on the front of the bottle. We use carefully selected ingredients that actually do something.
Inspired by generations
From rice water to rosemary oil, we take inspiration from ingredients and rituals that have been used in haircare for generations and reimagine them for your routine today.
Everyday care, elevated
You wash your hair over 100 times a year, why waste the opportunity? Your shampoo and conditioner should be some of the hardest-working formulas in your routine.
FROM YOUR CAMERA ROLLS
Rice Water Rituals, Shared By You.
What makes your shampoo and conditioner different?
Our shampoo and conditioner are built around one core belief: that your wash day products should actively improve your hair, not just clean it. Whilst most shampoos and conditioners contain just one or two hero ingredients, ours contain sixteen unique actives working together to nourish, repair and strengthen your hair.
Other shampoos rely on sulfates to cleanse and synthetic agents to create the illusion of softness. Ours are sulfate free and instead use amino acid cleansers, which are far gentler and work with the hair rather than stripping it. The base of our formula is 65% real rice water, supported by ingredients like biotin, rosemary oil and caffeine.
The result is a formula that gets to work from the very first wash and continues to improve your hair with continued use.
How can your formula be suitable for all hair types?
Our formula works by repairing the hair strand from within rather than coating it, which means it works with your hair’s natural structure rather than masking it. Rice water and keratin penetrate the strand to improve its condition over time, whilst our amino acid cleansers gently lift buildup without stripping.
Whether your hair is fine, thick, curly or straight, the formula adapts to what your hair needs rather than applying a one-size-fits-all approach.
Are they suitable for eczema or psoriasis-prone scalps?
Yes. Rice water and Ginger Root Oil are both known for their soothing properties and have shown benefits for a range of scalp conditions. We have even received feedback from customers reporting improvements in their psoriasis with continued use.
Our products are also completely fragrance free, making them suitable for sensitive scalps.
What do they smell like?
We do not use any added fragrance in our products, making them suitable for sensitive skin. Any scent comes entirely from the natural ingredients themselves. Customers have described it as fresh, clean and natural, with some comparing it to mango sticky rice or rice pudding. It is a subtle scent and does not linger in the hair.
Are they safe for bleached or damaged hair?
Yes, and it is especially loved by those with dry, heat-damaged or chemically treated hair. Rice water and Keratin work to repair and strengthen the hair strand from within, making our formula particularly beneficial for hair that needs a little extra care.
Do your products contain parabens, sulfates or silicones?
Our products are completely paraben and sulfate-free.
We use a very small amount of dimethicone (less than 0.2%) in our formulation to give our shampoo a silky texture.
We understand that some people prefer to avoid silicones due to concerns about build-up and their potential to weigh hair down. However, not all silicones behave in the same way, and their effects depend on the type used, concentration and overall formulation, and at this concentration dimethicone does not build up on the hair.
The rice water, amino acid cleansers and keratin in our formula are all working to nourish and repair the hair strand, which is the opposite of what a silicone-heavy product would do.
We believe in choosing ingredients based on what they bring to the formulation, rather than excluding them simply because of their reputation.